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    <loc>https://anukandimalla.com/cityofaustin/content-audit-redesign</loc>
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    <lastmod>2021-06-21</lastmod>
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      <image:title>content-audit-redesign - Redesigned content audit template</image:title>
      <image:caption>The iterated content audit template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1611521423728-C06D0ATOV9T6KTA9HX5N/auditpresentation.jpg</image:loc>
      <image:title>content-audit-redesign - Project goals</image:title>
      <image:caption>Understand how the content team uses the content audit information during the content transition process.   Define clear scoping criteria for the content audit in order to successfully analyze the state of the current content. Identify the existing gap in the type of information collected in the current content audit template.</image:caption>
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      <image:title>content-audit-redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623972628538-NJX1YTRI3GARRZ8833YU/hemmingaway.png</image:loc>
      <image:title>content-audit-redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1624231031140-LEOBEEDX0B7OU3K9LN5V/Usability+analysis.png</image:loc>
      <image:title>content-audit-redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1612647131397-XLE3RUDUTPLRSPEKRQAU/content+audit+procedure+3.png</image:loc>
      <image:title>content-audit-redesign - After… Data points and analysis after iteration process</image:title>
      <image:caption>Quantitative Information  Google Analytics analysis Readability Score analysis above or below the score of grade 8 Content-type Analysis Content-Type Redundancies, Outdated and Trivial Analysis(ROT analysis) Content Quality Content Heuristics UX Heuristics</image:caption>
    </image:image>
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      <image:title>content-audit-redesign</image:title>
      <image:caption>Content audit template after the brainstorming and workshop session</image:caption>
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      <image:title>content-audit-redesign</image:title>
      <image:caption>Content audit template before iteration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1612646996402-YBRHDQJ4TQPKYIRYTAOZ/content+audit+procedure+before.png</image:loc>
      <image:title>content-audit-redesign - Before…Data points and analysis before iteration process</image:title>
      <image:caption>Quantitative Information  Google Analytics analysis Content-type Analysis Content-Type Redundancies, Outdated and Trivial Analysis(ROT analysis)</image:caption>
    </image:image>
    <image:image>
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      <image:title>content-audit-redesign</image:title>
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      <image:title>content-audit-redesign</image:title>
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    <image:image>
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      <image:title>content-audit-redesign</image:title>
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  <url>
    <loc>https://anukandimalla.com/mywork</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-23</lastmod>
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      <image:title>Work</image:title>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623303453892-HJTLO77OEHPFFDBZI5Z2/cityofaustin.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1624254379251-3Q6BHFXEQ1X276GPWW3Q/Dashbaord.png</image:loc>
      <image:title>Work</image:title>
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    <loc>https://anukandimalla.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-08-08</lastmod>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://anukandimalla.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-20</lastmod>
  </url>
  <url>
    <loc>https://anukandimalla.com/allergyclue-reimaging-seasonal-allergies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1614892680993-3QT8CPOXS152YWXPAZNE/Seasonal_allergies1.png</image:loc>
      <image:title>AllergyClue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1615318745736-97G2I1AL9OZ6ZTBOAXTZ/Taylor+Persona4.png</image:loc>
      <image:title>AllergyClue</image:title>
      <image:caption>Taylor’s persona</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1615318854376-006N84JMJHZB0UUH5GHO/Collins+Persona2.png</image:loc>
      <image:title>AllergyClue</image:title>
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    <image:image>
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      <image:title>AllergyClue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1620422595293-Q0ZWA9FALH52XTRNDZNB/Inforgrahics+3.png</image:loc>
      <image:title>AllergyClue</image:title>
      <image:caption>Identified allergy facts from online research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1620424487792-MMIJGKUUBK8MAVK3T6GU/Screen+Shot+2021-05-07+at+4.50.17+PM.png</image:loc>
      <image:title>AllergyClue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1620426044531-2YXJ805PAMON8Y96W1DN/interview+analysis.png</image:loc>
      <image:title>AllergyClue</image:title>
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    <image:image>
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      <image:title>AllergyClue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1622409094350-62513UWXT3ZWJP76CW88/Task+flow+2.png</image:loc>
      <image:title>AllergyClue - Make it stand out</image:title>
      <image:caption>Task #2: Allergy symptoms management and treatment information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1622351760182-TUPFRZQVWVW8CM45UZ1S/Taylor+Persona5.png</image:loc>
      <image:title>AllergyClue - Make it stand out</image:title>
      <image:caption>Taylor persona</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1622356998150-RACXUTI4LHSMUPK43Y1R/Mobile+app+1.png</image:loc>
      <image:title>AllergyClue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1622355042865-T4F26SYORIVWVUY3K4FR/Task+flow1.png</image:loc>
      <image:title>AllergyClue - Make it stand out</image:title>
      <image:caption>Task #1: Performing online symptoms based allergy test</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1624483148075-FYB25SSUKS8BJ2M2WICA/Allergy+Wireframes_1.jpg</image:loc>
      <image:title>AllergyClue - Low - mid level wireframe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1624253058175-5IL11MNFG4JOK74IHW8X/RPReplay_Final1624252839.gif</image:loc>
      <image:title>AllergyClue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1622433361217-VS5OL46IZGAYTEUN5CKM/Design+Process_1.jpg</image:loc>
      <image:title>AllergyClue - Make it stand out</image:title>
      <image:caption>Design thinking process before this project</image:caption>
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    <image:image>
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      <image:title>AllergyClue - Make it stand out</image:title>
      <image:caption>Actual design thinking process</image:caption>
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  </url>
  <url>
    <loc>https://anukandimalla.com/cityofaustin/diverse-partcipants-recruitment-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623125941903-1PFW1A0NYIZQRU19J0ZG/Research+recruitment+1.png</image:loc>
      <image:title>Diverse Austin residents recruitment - Make it stand out</image:title>
      <image:caption>Homeless dashboard research participant recruitment screening and checklist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623708203709-0QW072JXZFE0ZZBIMMGI/research_work.jpg</image:loc>
      <image:title>Diverse Austin residents recruitment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623709031740-FYHD3F6AXUWH4LDDA02D/research_particpation_sign-up.png</image:loc>
      <image:title>Diverse Austin residents recruitment - Make it stand out</image:title>
      <image:caption>Research sign-up promotion in city of Austin website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623711621957-YRH26N5HPROJXEGTLHT9/Journey+mapping+3.png</image:loc>
      <image:title>Diverse Austin residents recruitment - Make it stand out</image:title>
      <image:caption>Research participant recruitment baseline</image:caption>
    </image:image>
    <image:image>
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      <image:title>Diverse Austin residents recruitment - Make it stand out</image:title>
      <image:caption>In-person tabling Austin residents recruitment at Austin central library</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623709755676-F04BX3W8FC5ROLRIZG6V/research+database.png</image:loc>
      <image:title>Diverse Austin residents recruitment - Make it stand out</image:title>
      <image:caption>Austin residents research participant database build from past research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623714073874-2FBON1E08I4TSX9PHFUD/research-questionarie+.png</image:loc>
      <image:title>Diverse Austin residents recruitment - Make it stand out</image:title>
      <image:caption>Iterated research sign-up questions to gather diverse information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623265496091-0RMVPBHCDZJNLJMJOB27/Research+process.png</image:loc>
      <image:title>Diverse Austin residents recruitment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623715358485-K3QY6O98JBOECMSUE3L1/priyortiztion+matrix.png</image:loc>
      <image:title>Diverse Austin residents recruitment - Prioritization matrix</image:title>
      <image:caption>To prioritize and identify the most effective channels discovered from mid-map to test and build a standardized strategy to recruit research participants at the Office of Design and Delivery, I did a 2x2 prioritization matrix exercise. PRIORITIZATION MATRIX EXERCISE 1 To identify the outreaching channels with high diversity outreach which yields high research participants sign-ups, I plotted the 2x2 matrix between diversity outreach(y-axis) and the number of research sign-ups(x-axis). PRIORITIZATION MATRIX EXERCISE 2 The second prioritization matrix was plotted between the feasibility (x-axis)and the effort needed to promote and reach out using the channels discovered from the mid-map exercise(y-axis).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/1623282377655-QW2IRQ070LJ1PS1OKRNL/recruitment+mind+map+1.png</image:loc>
      <image:title>Diverse Austin residents recruitment - Mind-mapping</image:title>
      <image:caption>The exercise helped in unpacking all potential, feasible channels to promote and outreach to the diverse Austin residents and also helped in uncovering the recruiting channels clusters, patterns. This artifact is used as a reference document to identify the appropriate channels to promote and recruit research participants when in need of recruiting residents to participate in research at the City of Austin. For example, I assisted Austin Resource Recovery (ARR) with research participant recruitment. During the recruitment strategy meeting with ARR, I recommended appropriate channels to reach out to and recruit Austin residents for their research by referring to the mind map.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Diverse Austin residents recruitment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/eb0955b7-06d0-4aa5-9854-2d201a5311e2/Screen+Shot+2020-11-03+at+3.14.19+PM.png</image:loc>
      <image:title>Diverse Austin residents recruitment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/0cccf4ec-9dd3-40ac-8bf1-f2abe86cd4b3/city+of+austin+1.png</image:loc>
      <image:title>Diverse Austin residents recruitment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1d58b578405949213897/eb0955b7-06d0-4aa5-9854-2d201a5311e2/Screen+Shot+2020-11-03+at+3.14.19+PM.png</image:loc>
      <image:title>Diverse Austin residents recruitment</image:title>
    </image:image>
    <image:image>
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      <image:title>Diverse Austin residents recruitment</image:title>
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      <image:title>Diverse Austin residents recruitment</image:title>
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      <image:title>Diverse Austin residents recruitment</image:title>
    </image:image>
    <image:image>
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      <image:title>Diverse Austin residents recruitment</image:title>
    </image:image>
    <image:image>
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      <image:title>Diverse Austin residents recruitment</image:title>
    </image:image>
    <image:image>
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      <image:title>Diverse Austin residents recruitment</image:title>
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